Audience Profile

Worcester College Life 

Worcester College Life readers agree that:

- The magazine caters for students who are trying their hardest for their A Levels and are putting in maximum effort.

- They are much more interested in being independent than still having to leech off their parent/guardians.

- They would like to achieve anything B's at minimum in their A levels.

- They do not believe themselves to be applicable to the stereotypical ideology of "Teens".

Our audience:

- Our audience are mostly students in Worcester Sixth Form College and believe themselves to be hard working.

- Our readers are mostly in the Achievers or Aspirers categories and are mostly in the age range of 16 and 19.

- Most of our readers believe in Dominant or Emergent ideologies.

Readership: 1200

Target Market: DE and mostly within the age range of 16-19
Male: 32%

Female: 68%

Employed: 41%

Unemployed: 59%

The readers of WCL follow much more Emergent and Dominant ideologies: They either want to try and fit in with the crowd and give off an acceptable impression to their peers, or they want to try and stand out, doing, wearing or acting different to others in the college. They would prefer to have a weekend job with lower pay than have a job after or before college that pays slightly more. They agree that they want to try and look different day by day as they want to make a good impression, but also believe that, when they are in for much less time, it's acceptable to dress much more casually.