Production Task: Double Page Spread Of "Drop"

Production Task: Contents Page Of "Drop"

Production Task: Front Cover Of "Drop"

Progress

I'm not doing too badly, if I'm honest. Here's a quick teaser of my double page spread and contents page:

Risk Assessment Table

Potential Danger	Potential Outcome	Actions To Avoid	Further Comments
Plug Sockets	Electrocution or something getting caught	Stay away from them or plug them
Different lighting	Perhaps wrong placement of shadows or the camera may not adapt well to certain lighting	Take multiple pictures in different lighting environments	My pictures will be taken in an area in Bowl Xtreme and the lighting often differs
People getting in the way of the photo-shoot	May not be able to take the picture or may have people in the shot	They will be asked to stay out of and totally away from the shot	As it is a public area, people may feel it fun to get in the way.
Spillages	Cause us to not be able to take the pictures in that area or perhaps make them extremely dangerous	Be prepared with different areas to photograph in and be prepared to work around problems	Due to it being a public area, someone may have spilled something there first, ruining the shot.
The public may not want us to take pictures there	The public may then not allow us to take photos in various ways due to it making the area off limits to them	Be as fast as possible whilst taking pictures but do not rush them

My TimePlan

My Time Plan (Screnshots) from JakeHawkingsASMedia

Research Into My Target Audience

Research Of My Target Audience from JakeHawkingsASMedia

Double Page Spread Analysis

The MixMag double page spread has used the colour scheme of pink, yellow, black and white. It has used these colours to connote a party atmosphere as they are vibrant and possibly convey importance due to them being used to highlight key points. It has also used black to section of specific pieces of text and topics from one another and to also help expel the more important points. This will encourage the readers to read this article as they will see the fun but also the much more in-depth and interesting side of the magazine.

The layout for the double page spread is also very effective as it is done incredibly professionally. The images and text is in line and all of it is in columns, too. The information is also kept in different boxes to condense it and seperate it from other pieces of text. The layout is also quite calm, perhaps plain, but manages to convey an atmosphere that allows them to easily access different sections of text and information whereas on a more frantic double page spread, people may feel less inclined to read the text due to it's poor placement.

The majority of the text is also relatively bland and plain, apart from the titles and numbers of the subsections. The titles of them are in thick, black text which can be seen as quite boring, but it expels itself from the white background and and colours. The numbers of the subsections are also specifically eye catching as they are bright pink and use a font that consists of three thick lines.

Contents Page Analysis

This contents page for MixMag has 3 images which are linked to stories inside, which makes them very dominant. This is to make the page look attractive by filling up space with something instead of text, whilst providing a useful amount information with the page numbers. All the written main information of a contents page is located on the left of the page whilst the font is clear and interesting but nothing to fancy; it is still readable. 

The page title is small but stands out as it is yellow on a black background compared to the colour scheme of the rest of the page. The section title on the left is in pink which separates it from the page title and subtitles.

 I think the audience is going to be a balanced amount of males and females as it has equal masculine and feminine features; none dominate the page or stop others from being seen. The images themselves are more masculine and are aimed at males as they contain alcohol, scandalously clad women and aren't very colourful, but the text and specifically the font is more feminine as it is much more colourful and quite curvy. The images represent a more pop and rock culture of nowadays and thus are more modern, gaining a higher audience.

Second Magazine Cover Analysis

The cover of MixMag is clearly aimed at a younger audience, probably more for males, but will more than likely have a formidable female readership too. The magazine itself has a 87% readership for people between the ages of 16 and 30 and these people will most likely be achievers or radicals psychographically as they might want to try and be like the people in the magazine and be different from the rest of society but are also quite young and will want to make something of themselves but not to impress other people. Because they are still trying to make something of themselves, they are most likely going to be young and still enjoying the clubbing/dance atmosphere thus meaning they will relate to the magazine and the articles inside. The readers will also probably be a C1, D or E on the Jicnar scale as you probably wouldn't get a GP or a CEO preparing for their night out clubbing by reading this magazine. An A or B also wouldn't want to read a magazine that has such a young readership either as they may feel that it undermines what they have achieved.

The main image on the front of the magazine is that of the electronic/dance act, Prodigy, with their name being anchored by the basis of the article featured, which is titled "How the Prodigy came back from hell". This anchor automatically gives us connotations of them being put through lots of troubles and thus sparks sympathy from the reader. However, when the image and the anchorage are looked at together, Prodigy are portrayed as looking cool and possibly angry, making the reader want to read the article to see how they do feel after it all and what is happening with them now. Prodigy are also a very well known act by people into the electronic music scene, so having them on the front cover will induce a much larger audience. The picture of them gives us connotations of being different but also being highly respected as shown by the pose they are holding on the front cover, particularly the main man of the act. As this magazine is read by people who want to try and stand out, this causes people to want to buy the magazine as it would help them be more like Prodigy. The front cover is heavily reliant on the colour scheme of blue and white, however sometimes uses a yellow text for text that needs specific attention. They use it on phrases such as names of bands, reviews and cleverly on the word "plus" to show how much more there is as well as what they are already giving us. A particular phrase that they use it on is "The world's biggest dance music and clubbing magazine" and it is positioned at the top of the cover giving us connotations of the magazine being incredibly comprehensive but also approved by many other people as it is supposedly the best in the world. The cover also features many offers that entice the reader such as "Every month free CD " and "Get the MixMag podcast!" that also make the reader feel like they will be getting much more for their money.

Looking back at the main image on the front cover, we see prodigy being represented as being cool, perhaps causal, but also quite slick. I think they have purposely been made out to look quite intimidating too, as it represents them as not being afraid despite having "come back from hell". I think their appearance on the front cover is quite dominant as it is quite aggressive and fearless despite them having been through many troubles recently. It portrays them as being strong and carrying on despite what has happened. The rest of the front cover shows quite an emergent ideology as it shows many ideas of this genre which is relatively new anyway and also gives many other forms of information that are new to the world nowadays and wouldn't have been heard of many years ago such as podcasts and going out clubbing. These ideas and thoughts being portrayed are also becoming more popular, thus making them support emergent ideologies even more. The only form of residual ideology shown on the cover is that of Prodigy coming "back", therefore supporting them returning as times possibly were better when they were here and making music.

Model, Props and Costumes

This will be my model. I'm using her as my model as she has long hair and I wanted it to be flicked in my front cover. She will be on the front cover and will occupy the majority of it by flicking her hair upwards or to the side. She is suitable as she has long hair, almost down to her waist, but is also very reliable and won't cause unnecessary cancellations. 

My model will be wearing clothes that are very similar to these shown below. She will be wearing the shorts as they are relatively short, appealing to male readers but they also reflect the clothing that people normally wear to music events of this genre. The dress may not be in this exact style but will be of a similar shape and length. This dress will also act in the same way that the shorts do in representation of being a female as well as of the genre. To me, the headphones are actually a very important part of the props/costumes list as they portray the genre of music very well and work well with the costume worn.

Costume/Prop	Source	Potential Cost	In Charge
Shorts	Chloe’s Wardrobe	Nothing	Chloe
Dress Top	Chloe’s Wardrobe	Nothing	Chloe
Boots/Shoes	Chloe’s Wardrobe	Nothing	Chloe
Headphones	Jake	Nothing	Jake

Magazine Cover Analysis

DJ Magazine is aimed more so at men, particularly those who are younger and are interested in the clubbing scene. These men are normally between the ages of 18 and 30 and are most likely going to be known psychographically as radicals, due to some of the language used such as "Mischief" and "Badd". The magazine itself has a 74% male readership who are most likely trying to be different from society or want to try and stand out. The magazine also contains hints of it being aimed at under-achievers too, as it talks about being mischievous. From this, we can gather that the readers of DJ Magazine will most likely amount to a C or below on the Jicnar Scale and we can see this quite effectively by looking at the main article on the cover which reads "Mid-Summer Mischief!"; most people who are A's or B's on the Jicnar Scale would be working over the summer. It also tells us that it isn't aimed at A's because they aren't very likely to be causing "mischief" over the summer.

On the front cover of the magazine, we immediately receive an image of two males who look as though they are trying to expel themselves from society, and are also posing for a photo, most likely taken in a set-up, studio-like area. This sign gives us connotations of them being different and trying to draw attention to themselves. This can sometimes be viewed as negative as the image they are portraying may not be suitable for everyone and some people may not approve of it. This, however, can help sell the magazine as it makes the reader feel as though they don't "fit in" which is what a large portion of people want in today's environment want. The image is also taken from a point below the two men so that they are looking down at the camera, making the reader think they are cool and perhaps important. The fact that this is teamed up with another image of a sticker that reads "Live the life! will suggest to the readers that by reading the magazine, they will be able to become as cool and important as the two men on the front. A very important feature that may seem very minor is a piece of text on the front of the magazine that simply reads "Plus" yet has quite a large impact on the reader. The word "Plus" not only tells us that there is yet more to come, but also makes us think that we are getting it as well as all the things that we have had so far; it makes out that we have had a lot already but are now getting even more. This is then anchored by a list of names of acts who are also associated with this type of music, such as Crazy P and Kenny Glasgow. The anchorage is cleverly finished off with the words "and more" as to say that despite how much they magazine is already giving and telling us, there is still even more that we will find out inside the magazine, thus encouraging us to buy it.

If we look again at the main image of DJ magazine, we see that the two men are dressed relatively informally, but being represented as not caring what people think about how they look. We can see this from the poses they are holding that express a sense of being quite egocentric. This then represents males who are a C on the Jicnar scale and below as possibly being indifferent about someone else's opinion on them and thus being seen as rebellious or "mischievous" if we quote the magazine. I think that this represents the people who listen to this genre of music as holding an emergent ideology as it is quite a modern idea to not care what people think about you or to try and exert yourself from the norm and was not done in older times. The majority of the front cover is also based on emergent ideology as it contains ideas of more common electronic music and also uses the oxymoron of being "bad" and how it is seen as a good thing. Some of the front cover could be seen as dominant as it is mostly about wanting to be different, but I personally thought it portrayed more of an emergent ideology.