Wednesday, 19 December 2012
Question 5
I interviewed 2 people about my magazine in order to see their general thoughts and opinions on my magazine. I asked both of them a series of 5 questions and, as both of them were within my target audience, I thought that their feedback would give me quite a good impression of how my magazine fares. Here are my 5 questions:
1. What do you particularly like about the magazine?
2. What don't you particularly like or would like to change?
3. How much would you be willing to spend on the magazine?
4. Which gender would you say would be drawn to the magazine the most?
5. What genre of music would you say this magazine mainly focuses on?
Here is my first interview with Laura.
1. What do you particularly like about the magazine?
2. What don't you particularly like or would like to change?
3. How much would you be willing to spend on the magazine?
4. Which gender would you say would be drawn to the magazine the most?
5. What genre of music would you say this magazine mainly focuses on?
Here is my first interview with Laura.
Here is my second interview with Nick.
Overall, I believe that my magazine was quite successful but certainly not perfect from looking at the quite basic responses that I recorded. Particularly, I believe that my audience was impressed and intrigued with my use of vibrant, exciting colours and the font I had chosen for my masthead and more important text. I think that my target audience was pleased with this as my primary research that I conducted told me that this was what they wanted, and clearly, it was. They described the colour scheme as being "vibrant" and said that it fitted with my chosen genre, which was definitely positive feedback. They did, however, comment on my choice of general text font and said that it was "boring" and "dull". Looking back on this, I do personally agree with them about the choice of serif, however I stand by the fact that it made the magazine look slightly more friendly and possibly appeal to a wider audience at the cost of it being more audience appropriate and eye-catching. It was also stated that the magazine's colour scheme was "dark" but still kept up with the tone of the magazine. This is precisely what I wanted to do with my product, as I wanted to but a dark yet exciting twist on a well known genre. I believe that I managed to do this quite well and, from audience feedback, I remain confident about this.
My target audience's responses revealed that they would be willing to pay somewhere between £1-£2 for my magazine, which is a little less than I aimed for when I originally planned out my magazine. During my research and planning phase, I aimed for my magazine to cost a little bit more than that, as I personally believed that the full issue of it would be worth more, however given the fact that they only had a front cover, contents page and double page spread, it was to be expected that they would be aiming in the lower regions. Also, as a consumer, one is more likely to aim for a lower price as it will often result in them ultimately paying less, too.
I aimed to attract and address my audience particularly through the colour scheme and main font as already mentioned. However, I also aimed to attract my audience through some of the lexis that I chose on my cover. I used particularly interesting and immersive vocabulary such as "Exposed" in order to engage the reader and make them feel as though they would be missing out if they didn't read the issue. This was noted in one of my interviews as addressing male audiences in particular as the word "Exposed" refers to my model on the front page and connotes her being promiscuous.
From the responses that I have recorded, I think it is quite clear that my target audience took a preferred reading of the text, themes and images that my magazine conveyed such as the model on the front cover and the text surrounding her.
From the responses that I have recorded, I think it is quite clear that my target audience took a preferred reading of the text, themes and images that my magazine conveyed such as the model on the front cover and the text surrounding her.
Question 4
Question 4: Who Would Be The Audience For Your Media Product?
The genre of my magazine is that of electro-house and general electronic music but with quite an aggressive and dark twist on it, thus making the sub-genre “death-electro”. My target audience was original going to be between the ages of 16-22, however after realising that 22 was quite a hard audience to address, I settled at 16-20. The early 20’s are often a difficult age to market at as they have such a range of different mind sets; some will have just finished full time education and heading into the real world, whereas others may have been working since high school thus having a totally different opinion and taste. I chose this age range as they are still growing up and wanting a bit of fun, but are able to understand the more mature elements of the magazine. I believe that my readership would be either a C1, C2 or E psycho-graphically as they would mostly be in full-time education with a few being in a lower-paid working atmosphere and a minority having a higher-paid job. I believe that the majority of my audience would be lower-middle class, working class or students because most of these class boundaries are filled with people between the ages of 16 and 20.
Stereotypically, I would expect my audience to be quite solitary and enjoy being different from others; they would not conform to the mainstream and would not want to be seen doing things that others do. I’d expect to see them wearing quite dark clothing, borderline gothic, and predict that they themselves would not be interested in well-known fashion brands, accessories or stores. I’d expect them to aim for less sociable jobs and want jobs that are perhaps creative and allow them to do their own thing and not depend on other people, such as a graphic designer or working in a warehouse. I’d expect the majority of my readership to be male, but I’d still expect quite a strong female readership as the magazine itself isn’t particularly aimed at one gender; it is unisex. This is because the magazine will consist and rely on a few pictures of relatively promiscuous models, however they will not be a huge feature and, of course, the main part of my magazine will be the music and the acts, which do not specify a gender.
The genre of my magazine is that of electro-house and general electronic music but with quite an aggressive and dark twist on it, thus making the sub-genre “death-electro”. My target audience was original going to be between the ages of 16-22, however after realising that 22 was quite a hard audience to address, I settled at 16-20. The early 20’s are often a difficult age to market at as they have such a range of different mind sets; some will have just finished full time education and heading into the real world, whereas others may have been working since high school thus having a totally different opinion and taste. I chose this age range as they are still growing up and wanting a bit of fun, but are able to understand the more mature elements of the magazine. I believe that my readership would be either a C1, C2 or E psycho-graphically as they would mostly be in full-time education with a few being in a lower-paid working atmosphere and a minority having a higher-paid job. I believe that the majority of my audience would be lower-middle class, working class or students because most of these class boundaries are filled with people between the ages of 16 and 20.
Stereotypically, I would expect my audience to be quite solitary and enjoy being different from others; they would not conform to the mainstream and would not want to be seen doing things that others do. I’d expect to see them wearing quite dark clothing, borderline gothic, and predict that they themselves would not be interested in well-known fashion brands, accessories or stores. I’d expect them to aim for less sociable jobs and want jobs that are perhaps creative and allow them to do their own thing and not depend on other people, such as a graphic designer or working in a warehouse. I’d expect the majority of my readership to be male, but I’d still expect quite a strong female readership as the magazine itself isn’t particularly aimed at one gender; it is unisex. This is because the magazine will consist and rely on a few pictures of relatively promiscuous models, however they will not be a huge feature and, of course, the main part of my magazine will be the music and the acts, which do not specify a gender.
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